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旧闻转载:Storage - Optical Drive Market Third Quarter 2010  

2011-01-05 16:23:03|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Storage - Optical Drive Market Third Quarter 2010

The Canadian optical drive industry is going through a period of exciting transition.  Older product categories like DVD-ROM and CD-ROM are disappearing, while sales of Blu-Ray drives and external DVD Writers are accelerating. 

Exhibit 1: Quarterly Optical Drive Shipments: Q1 09 – Q4 10

image1

*Q4 10 Forecasted

Revenues are stable because the new product categories tend to be quite pricey.  However, unit sales are not what they once were.  During Q3 2010, shipments of all optical drive products (DVD ROM, DVD Writers, Blu-Ray ROM, and Blu-Ray Writers) were 24% below the level of Q3 2009.  The principal cause for the overall decline in shipments is that sales of internal DVD writers have fallen dramatically.

Unit sales of external DVD-Writers are in a rapid ascent, which partially offsets the decline in the internal DVD Writer category.  Sales of Blu-Ray Readers and Blu-Ray Writers are also increasing.  However, the collective unit volume of Blu-Ray drives is still small. 

There is a great potential market for both Blu-Ray readers and Blu-Ray writers that the manufacturers seem unwilling to exploit.  The concern might be that active promotion of external Blu-Ray drives might cannibalize the sales of consumer Blu-Ray players.

Exhibit 2: Quarterly Optical Drive Shipments: Q3 09 – Q3 10

Thousands

Q3-09

Q4-09

Q1-10

Q2-10

Q3-10

DVD-ROM

3.0

4.9

7.2

2.2

2.8

DVD-RW Internal

190.4

200.4

211.6

115.7

125.3

DVD-RW External

21.1

19.8

24.1

23.5

31.3

Blu-Ray Readers (Internal and External)

1.6

1.0

3.3

3.8

4.0

Blu-Ray External Writers

0.1

0.1

-

-

-

Blu-Ray Internal Writers

3.6

3.9

3.2

4.2

4.0

Total

219.8

230.1

249.4

149.4

167.4

YoY Growth

6%

34%

29%

-27%

-24%

LG dominates the Canadian market for Blu-Ray Drives.  During the Q3 2010, LG captured 65% market share.  LG is strong in all areas of the market but its market share is greatest in the Blu-Ray segments.

During Q3 2010, Samsung finished in second place in the overall market.  In the external DVD Writer segment, Samsung actual came in first.  Samsung’s sales of Blu-Ray products are slowly increasing.  However, the Blu-Ray segments continue to be where Samsung’s share is the lowest.

Exhibit 3: Optical Storage Market Leaders: Q3 2010

All Internal and External Product Categories (DVD-ROM, DVD-RW, Blu-Ray Readers and Blu-Ray Writers)

LG Electronics

Samsung

HP

Pioneer

Lite-On

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