注册 登录  
 加关注
   显示下一条  |  关闭
温馨提示!由于新浪微博认证机制调整,您的新浪微博帐号绑定已过期,请重新绑定!立即重新绑定新浪微博》  |  关闭

七郎 / Seven Liu

科学与艺术,恰如人生中的红颜知己。 本博内容保留所有权利.

 
 
 

日志

 
 

阅读:动机、能力和机会_2_Consumer Behavior, 5th Edition  

2012-12-18 16:36:57|  分类: 读点英文 |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |

Felt Involvement

感觉涉入

 

Felt involvement: Self-reported arousal or interest in an offering, activity, or decision.

感觉涉入:自我感觉对某供应品、活动或决定有积极性或产生兴趣。

Enduring involvement: Long term interest in an offering, activity, or decision.

持久涉入:长期对某种供应品、活动或决定保持兴趣。

Situational involvement: Temporary interest in an offering, activity, or decision, often caused by situational circumstances.

情境涉入:因某种情景环境而暂时性的对某种供应品、活动或决定产生兴趣。

 

Cognitive involvement: Interest in thinking about and learning information pertinent to an offering, activity, or decisions.

认知涉入:有兴趣对某种供应、活动或决策的相关信息进行思考,或了解相关信息。

Affective involvement: Interest in expending emotional energy and evoking deep feelings about an offering, activity, or decision.

情感涉入:因某种供应品、活动或决定而引起的情绪激情或其所唤起的深刻感受而产生的兴趣。

 

A final outcome of motivation is that it evokes a psychological state in consumers called involvement.

动机的最终结果是唤醒了消费者的一种心里状态,这称为涉入

Researchers use the term felt involvement to refer to the psychological experience of the motivated consumer.

研究人员用"感觉涉入"来特指积极性被激发的消费者的心里体验。

Types of Involvement

涉入的类型

Felt involvement can be (1) enduring, (2) situational, (3) cognitive, or (4) affective.

感觉涉入可以是:(1) 长期的, (2) 暂时的, (3) 认知的, 或 (4) 情感的.

Enduring involvement exists when we show interest in an offering or activity over a long period of time. Car enthusiasts are intrinsically interested in cars and exhibit enduring involvement in them. Enthusiasts engage in activities that reveal this interest (e.g., going to car shows, reading car magazines, visiting dealerships). In most instances, consumers experience situational (temporary) involvement with an offering or activity. For example, consumers who exhibit no enduring involvement with cars may be involved in the car-buying process when they are in the market for a new car. After they buy the car, their involvement with new cars declines dramatically.

当我们在很长一段时间内对某种供应品或活动表现出兴趣时,就是长期涉入。车迷,或称汽车爱好者,天生对汽车感兴趣,显示出的就是持久参与。爱好者所参与的活动揭示了这种兴趣(例如,去看汽车展,阅读汽车杂志,访问参观经销商等)。在多数情况下,消费者会因某种供应品或活动而经历情境(暂时)涉入。例如,对汽车没有显示出长期涉入的消费者,当他们为买新车而身处市场上时,在购买过程中就发生了临时的涉入。而当他们买完了汽车之后,他们对新车的涉入就飞速下降了。

Researchers also distinguish between cognitive and affective involvement.

研究者还辨别了认知涉入和反应涉入之间的区别。。

Cognitive involvement means that the consumer is interested in thinking about and processing information related to his or her goal. The goal therefore includes learning about the offering. A sports enthusiast who is interested in learning all she can about pitching ace王牌棒球投手 Pedro Martinez would be exhibiting cognitive involvement.

认知涉入,意味着消费者有兴趣思考和处理与其目标相关的信息。因此目标包含对供应品的了解。有兴趣尽其所能去了解王牌投手佩德罗·马丁内斯的运动爱好者所表现出的就是认知涉入。

Affective involvement means that the consumer is willing to expend emotional energy in or has heightened feelings about an offering or activity. The consumer who listens to music to experience intense emotions is exhibiting affective involvement.

情感涉入,意味着消费者愿意对某种供应品或活动付出情感精力或去深入感受它。通过聆听音乐去加深情绪体验的消费者所显示出的就是情感涉入。

  评论这张
 
阅读(368)| 评论(0)
推荐

历史上的今天

在LOFTER的更多文章

评论

<#--最新日志,群博日志--> <#--推荐日志--> <#--引用记录--> <#--博主推荐--> <#--随机阅读--> <#--首页推荐--> <#--历史上的今天--> <#--被推荐日志--> <#--上一篇,下一篇--> <#-- 热度 --> <#-- 网易新闻广告 --> <#--右边模块结构--> <#--评论模块结构--> <#--引用模块结构--> <#--博主发起的投票-->
 
 
 
 
 
 
 
 
 
 
 
 
 
 

页脚

网易公司版权所有 ©1997-2018